Why Use Gmail?

I just happened to see this ad on Jammy's Blog. It's a rather simple ad, that lucidly explains why GMAIL rocks. Contrast this with the ad that Yahoo had, of a glitzy lady making you feel that Yahoo email comes with a pot of Gold-and-is-sexy kind of an advertisement. Such similar simple ads have done very well, in the past for brands like Amaron Batteries, and seem to connect with the user much better.

I am not criticisingYahoo's attempt, but just bowled over by the simplicity of the advertisement shown on Youtube.