
8/30/2007
Show Me a Deal Will Ya?

First Impression is not the Best Impression

8/28/2007
8/23/2007
Sleep Deprived Soul

8/21/2007
It's All About the New Media, Honey!
Susan King at Great Lakes Institute of Management
Susan King of the Carnegie foundation was here last week. She spoke to us on the importance of corporate communication. She was stressing on the fact that if one doesn’t tell his story, somebody else will in this era where the better communicator wins. She was giving examples of how George Bush Senior beat Ronald Reagan in the US elections, thanks to a better branding campaign that was carefully built around a communication that made Bush more aggressive and Reagan more wimpy. She also touched upon the changing paradigms of competition in the new economy, and how communication has started to be more than just the print and TV media ,by extending across social media on the web like Blogs,discussion forums and social networking forums like Myspace. She also spoke on her role in the Carnegie foundation for doling out cash for organizations and causes. Susan was accompanied by her daughter and Rathna Mukherjee(Cultural Affairs, US Consulate)
Here’s a heads up of Susan King’s profile.
Susan Robinson King is vice president, external affairs, director of Journalism Initiative, Special initiatives and Strategy. She is responsible for the Corporation's relations with outside groups and devising strategies to ensure the Corporation's work has an impact on society. She oversees the Corporation's communications including its publications, web site and media and dissemination grant program. She leads the Corporation's Journalism Initiative, begun in 2005, which focuses on university based journalism education, its role in America's research universities, in preparing the next generation of media leaders and its commitment to strengthening journalism's seminal position in a democratic society. She spent twenty years as a journalist covering national and international issues and before joining the foundation served as Assistant Secretary for Public Affairs at the Department of Labor.
During her years as a journalist, King was both anchor in Washington television and a political analyst known for cover story reports on politics, diplomacy and major issues of the day. She worked for ABC News and served as a White House correspondent during the Reagan administration. She has reported for CNN and served as host for CNBC's Equal Time, NPR's Talk of the Nation and WAMU's Diane Rehm Show. She began her career working for Walter Cronkite and became an on air reporter in Buffalo, New York.
8/19/2007
Under Skirt Adventure

8/18/2007
8/16/2007
Dr Nirmal Gupta at Great Lakes
Dr Nirmal Gupta at Great Lakes
Prof Sriram, Uncle Bala and Prof Nirmal Gupta
Nirmal Gupta's knowledge on the Indian marketing scene just bowls you over. He is a prof who can very unassumingly engage you in a class discussion when he goes about substantiating his arguments with data about the Indian advertising and Marketing scene. We at Great Lakes, were just listening in rapt silence when the man taught as Marketing Management II. If you want a session with clear takeaways and a feeling of enlightenment in the Indian Marketing scene, Prof Nirmal Gupta is the prof to have. There was so much of insight in the numbers thathe was throwing at us and his course was all about suggesting to us to always play the game at your strengths and not the opponents strength.
The course was over in a breeze and the amount of marketing insight we have gained out of this interaction was really something which makes your mind delve deeper and ask a lot of questions. It was no wonder that Nirmal Gupta was voted thrice the best faculty at ISB. Dr Nirmal Gupta's profile can be read here.
Back to the Railway Times
We visited Ooty in April for a company trip (about 60-70 folks), and a small 1 day trip to a village near Trichy for an employees wedding, and oh....I forgot to include another wedding for which we didnt take leave but still travelled together on the train. This was to Tirutani, when we took the evening 16 30 passenger train to Tirupati. Those memories were great, and I get another chance to re live them partially.( as most of the employees who came on the earlier trips are now joining me in the ex-sulekha gang going to the next wedding trip)
This is happening on the 26th of August, and I have booked myself a journey to Namakkal with four of my friends at Sulekha(now all of us are ex-suleka nevertherless), and look forward to one of those lovely all-night-shout-talk-bitch-2nd class rail journey. Thats one big respite I will have from the course at Great Lakes, which is getting hectic by the term.
8/09/2007
One of the best matches at Eden Gardens
Check the match below, has around 9 minutes of video time.
8/07/2007
Bring on the Women!
The television crew covering the Scotland-India ODI at Glasgow on August 16 may well end up focusing on the stands more than the cricket. Lloyds TSB Scotland, sponsors of Scottish cricket, announced plans to draw in cricket widows by inviting male supporters to bring their (female) partners along for free (the first 50 at least). The brains behind this marketing strategy hope to spread the gospel of cricket among the ladies. If Henry Blofeld is around, he might just want to take to earring-spotting again.
Mr Pawar, In case Test cricket/Ranji Cricket needs to get a lease of life, I suggest you to take a leaf out of Scotland cricket :-). I guess something even funkier can be made for twenty twenty...have a couple's nite... (basically to help the singles...mingle)
8/01/2007
Compensatory Off?
Oh ya! between all this, you still have profs who dont tolerate dozing in the class to make up for lost sleep, and it can be quite a challenge in such classes to survive the class without the prof noticing your frame droop like a dead body. Some times life is crazy and complex and if you thought I work hard and am doing great at B School, I shudder to say that I have a lot of things pending still and I keep running with a damocles sword over my neck.
This has become my default schedule
Reach college at 9 15 am
Read News Papers for 30 mins
Check out pre reading material and close it before I start pre reading
Classes till 6 pm with a few breaks of 15-20 mins
6-6 45 Dosa Tiffen at a nearby hotel
7 - 9 - Work on research project
9 30- 12 - work on current market researcg project
12 15 - 2 15 am, lie down and sleep on the bench.
2 30 am to 5 am- See the case study/problems for home work to conclude at 5 am, that this has gone above my head.
5 am- Start the bike and head home.
5 30- Have my bath in Hot water to sleep well...
7 45 am Get up in a frenzy and quickly get ready...now with a Cold water bath, to shake off all signs of laziness.
8 15 breakfast with THE HINDU.
8 35 Start from home to college
7/31/2007
Updates from Term-3 at B- School

One slack activity in a session and people start to judge you and evaluate you, and a certain recognition sticks on after a term or 2 for the better or worse. To help you further Murphy’s law conspires against you to project you in a light that you just didn’t want to see yourself in. Now when you are all at sea with the activities, you obviously seek respite, and I mean immediate respite to start feeling good. What do you to feel good, when the group around you is making hay while you bask in the search of feeling good? The group is feverishly working on the next assignment, while you still are seeking for that one activity that would help you get into an inflated state of enjoyment. You seem to have done something , that you haven’t done in years like, call a friend or read a funny novel or see back to back movies, only to come back and realise that you spent too much time over relaxing while the world at B school has progressed by pages and concepts. You stare at your face in the mirror, wondering what’s hit you....and why do you have so much of a backlog...and as you wonder you realise that you have been wondering for 6 hours as its now 5 30 am, and the first thing you notice is that the guys who were studying at a feverish pace last night, have just finished studying and retiring to bed , even as you hazily watch them.
Since competition is fierce in various spheres, no love is lost between folks and this only seems to bring out a certain cut throatedness in handling situations or shows insouciance in its various forms. B school education will bring out a burning fire in your inner gut, when you see that if you put 100% commitment and the other guy puts 20% commitment, sometimes your work tends to get overshadowed by the other and in some situations, because of the other insouciant partner, you tend to get penalised.
B school life is about a 100 threads connecting various persons with different levels of dependency and when each one pulls the rope without a synergetic team focus, chaos reigns and each person would want that much of the rope that would save his day. Competition becomes intense and it translates to a battle in the mind to win the required component. This is where one sees secretive alliances and survival strategies in its own small way that builds the faculty of the B schooler preparing him for the onerous challenges in the corporate environment.
B school life is all about 2 things, namely accepting the fact that failures will come, and secondly to think on your feet, to be mentally agile and active in all periods. It doesn’t matter if you have been knocked down, but you need to realise that even worse knocks are in store and proceed to get up and run to knock the next person. Losing, if you are used to it, can be the most refreshing experience at B school life, as one needs to see the flip side of life to accommodate it in one’s value system. Another thing that comes to mind along these lines is the need to try out various things at B school, so that you know for sure what are your strengths and weaknesses.
I have so far made many mistakes and been knocked out several times, but when I reflect back, I realise that the knocks were taken because I was adamant about not protecting myself against an impending onslaught. After the knocks, I was too scared to get up and was slowly pushing myself against the ground aimlessly, but given that the traffic is high, one risks the ignominy of getting run over and the whole objective of coming here was to run the race and complete it rather than vying for the 1st or 2nd position. Each race runner has a special skill and will find his band of admirers from the corporate world. Its all about being positive and starting to run with a smile all over again, and invest in hope, as this is the only thing that can give Murphy’s law and bad luck a run for its money.
7/29/2007
A Day in the Life of a "Great Laker"
Here goes the Video- Would Love to hear your feedback.
7/26/2007
"Meet the Dean Sessions" at Great Lakes

Dr. Bala V. Balachandran, Our Honorary Dean will meet the prospective students as per the schedule mentioned below.
Great Lakes Institute of Management,
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Bangalore
29-July-2007 7 to 8:30 pm
Ramana Shree BruntonBrunton Road, Off M.G. RoadBangalore - 560 001
Mumbai
31-July-2007 7 to 8:30 pm
Golden Swan ClubPlot No. 110, Service Road,Off Hanuman Road, Vile Parle (East)Mumbai - 400 057
Delhi
04-August-20077 to 8:30 pm
INDIA INTERNATIONAL CENTRE 40 Max Muller Marg Near Lodhi RoadNew Delhi - 110 003
Hyderabad
25-August-20077 to 8:30 pm
The Walden ClubC/o Whisper Valley Near Padma Nair StudioRaidurg (Darga), Jubilee HillsHyderabad - 500 008
At the IAMAI Summit in Chennai-Online Retail in India
Familiar Faces : Thats Param Parameshwaran and K.Vaitheeshwaran, whom I have grown to seeing them at meetings within Sulekha. Param was the first investor in Sulekha, who now heads a VC firm called the Indigo Monsoon Group. He holds an MBA from Wharton. To his right in the suit is K.Vaitheeswaran, the COO of IndiaPlaza which is a sister company of Sulkeha. It was a great day to network with old acquaintances. Also happened to meet Satya Prabhakar, the CEO of Sulekha and a few ex-Sulekha employees
The chandeliers above represent a lovely yellowish brown haze as the sessions are on. The first session on Online retail, whether it has a future. People from Subhiksha,Bharat Matrimony and Sify have so far spoken on the offline- online model and the possible synergies.
This is happening at Park Sheraton, in Chennai. This goes on till 6 in the evening. The first session was decent, but not the sessions that would let a 1000 thoughts spark. I guess conforming to the time allocated sometimes robs the discussion of the variety of experience.The IAMAI summit in Mumbai last month was an excellent summit. This photo has 3 of my batch mates from Great Lakes(Dr Nesamani,Rajesh and Your's Truly)
7/25/2007
Orkut: The Lost Crush Locator

7/23/2007
"Hallelujah Its Raining Beer"

One of the big economic drivers of beer consumption in India is deregulation which seems to increase the beer consumption by as high as 70%, witnessed in the case of the state of Punjab in 2006.While deregulating beer is good for the trade and brings down prices, it does not yet allow consumers to buy their beer from the local grocery market, unlike China where Beer is treated in the same distribution network as bottled drinks like Coca Cola and Pepsi. As a result of which apart from the existing duopoly in India the prices of beer get dictated by the states, instead of a model where manufacturers decide the price based on the market forces. So for that to happen, Beer has t be de linked from spirit, interstate levies need to be removed and outlets would need to be on fixed fee longer term basis than the existing auction system.

SAB Miller (A Recruiter at Great Lakes)has 13 brands in India compared to Kingfsher’s 15 , and is adopting a multi brand strategy along with a lot of variety in wider offerings, experimenting across various price bands to increase sales. Kingfisher seems to adopt a different approach in terms of a high volume guzzling option with pricing based on kegs and cans that are economical for the larger volume.

The new market entrants like Budweiser and Anheuser Busch seem to bet heavily on new products and variants, where the speculation is rife on the premise that spend on product development by way of improved processes is marginal. The fact that these foreign players are stil interested shows that there is more data than what has so far met the eye, and that’s the fact that India’s per capita beer consumption is .8 litres compared to 22 litres with the global market leader China, which spells a big opportunity. So to conclude, I would want to re christen the Gerri Halliwell number to some thing like this “Halleluhaj! Its Raining Beer”, as India gears upto guzzling beer by the keg.
7/21/2007
The Google MBA
This week's Sports show
If the above player doesnt work, click here to see the direct video
7/18/2007
The US Current Account Deficit
Coming up this week
Here are some things pending in my notepad
1) Why Snoozing in an MBA program helps you dream better and higher?
2) Life at Great Lakes- An Update from Term 2
3) Marriage of my cousin- A Photograhic review.
4) My thoughts on what makes an MBA and why they are required in the Industry
and of course my sports show this week....so keep tuned in..for updates late tonight.
