12/21/2005



SEX TAPES- AND THE ART OF MARKETING


I am kinda fed up with this technique adopted by most actresses ..as an alternate means of showcasing their assets and inceasing their market prescence without stepping into the sleazy world of pornography.

I guess I first saw this when some video tapes of a popular tamil actress were sent across by mail of she having her bath ...which was recorded and it sure did send ripples of sexual fury aroused in the menfolk by providing them aple tittilation...
Now when the clipping is doing the rounds....at a brisk pace the actress comes and issues a statement like an innocent lamb...who wears the motto on her chest .."Virginity is dignity" while her inner mind labels virginity as "lack of oppurtunity"...now this statement assuages the angst of some of the no-sex- loyalists (a.k.a fans ).

So she gets the support of her fans and for sure ....her name is etched in her fan's ...not-so-volataile memories ..and yo...directors are queing ..to sign her on in the next movie ..after having watched ...her vital statistics with an exxagerated drool...
So who needs an MBA ..when u can market ur cards so well...the latest in the list is the girl who keeps screaming "OOPS I DID IT AGAIN " ..yo the 14 year old senasation who rocked the music world in 1999 with "HIT ME BABY ONE MORE TIME " ....
She apparently videotaped her sexual encounters with her husband ...and supposedly ...the video tape was shown on some public network....
she is now claiming 20 million ..dollars from the magazine in the name of "suing" .Now looking at the economics of the whole thing...the magazine/website ..gets the required hits ..earns the money..., in the process britney makes a quick buck,the voyeurish boy and girl who view it get a few pointers on new positions and briney gets "the good girl who was exploited" kinda senti feeling across her fans ...and this is what a WIN WIN atmosphere is all about ...
I guess the porn industry is all set to give some corporate lessons ...on its WIN WIN strategy ....and dear Mr Kotler and druckers....and strategy gurus ....watching porn ..or advocating porn may not be that bad after all
what say ???

6 comments:

Ram said...

Gud thought, but you missed out a soft porn industry which is doing well in our country, i mean to say the Bollywood and its remix pop industry. They re strategy is
1. Take an old superhit hindi song.
2. Add some techno beats to it.
3. Catch a hot model who is ready to show everything.
4. Picture a video with sexy movements.
5. Release it and make money.

BTW u said u quit Infy and joined sulekha, is it true. Courageous decision , keep it up.

Ram said...

Gud thought, but you missed out a soft porn industry which is doing well in our country, i mean to say the Bollywood and its remix pop industry. They re strategy is
1. Take an old superhit hindi song.
2. Add some techno beats to it.
3. Catch a hot model who is ready to show everything.
4. Picture a video with sexy movements.
5. Release it and make money.

BTW u said u quit Infy and joined sulekha, is it true. Courageous decision , keep it up.

Anonymous said...

Dood, as a trisha fan i strongly object to this. If u wanna be cynical, u can be cynical about anything and everything. She was and is on top of the heroines list and i hear she's pretty popular in telugu too.. So theres absolutely no need for her to do that ..

- Karthik
(From Infy - Sudarshan's friend !!!)

Paurna said...

very well written.i guess pornography is an industry in itself and actresses and celebrities find it an easy way of earning both bucks and popularity.

Anonymous said...

hmmm. why blame the website and the actresses/singers. They make a buck because we are all social animals who will react to something that appeals to our most basic instinct. You probably are the opposite extreme of this so-called sleazists the so-called moralist. If you don't like this just shut the door and keep yourself indoors.... As simple as that.

Anonymous said...

Okay I posted my comments before and I guess either it didn't come up or u removed it. I'll post it again.

This world will be very well off without the opinions of your highness about sleaziness of actors/actresses or the methodology adopted by them in gaining market share. If you don't like them don't watch their movies. There are billions of perverts in this world who would be trillions of $$$ to see these things. If you want why don't u write about those perverts who enable such profession to survive.

You won't because you and I are one of them.

Statcounter Tracker