Susan King at Great Lakes Institute of Management
Susan King of the Carnegie foundation was here last week. She spoke to us on the importance of corporate communication. She was stressing on the fact that if one doesn’t tell his story, somebody else will in this era where the better communicator wins. She was giving examples of how George Bush Senior beat Ronald Reagan in the US elections, thanks to a better branding campaign that was carefully built around a communication that made Bush more aggressive and Reagan more wimpy. She also touched upon the changing paradigms of competition in the new economy, and how communication has started to be more than just the print and TV media ,by extending across social media on the web like Blogs,discussion forums and social networking forums like Myspace. She also spoke on her role in the Carnegie foundation for doling out cash for organizations and causes. Susan was accompanied by her daughter and Rathna Mukherjee(Cultural Affairs, US Consulate)
Here’s a heads up of Susan King’s profile.
Susan Robinson King is vice president, external affairs, director of Journalism Initiative, Special initiatives and Strategy. She is responsible for the Corporation's relations with outside groups and devising strategies to ensure the Corporation's work has an impact on society. She oversees the Corporation's communications including its publications, web site and media and dissemination grant program. She leads the Corporation's Journalism Initiative, begun in 2005, which focuses on university based journalism education, its role in America's research universities, in preparing the next generation of media leaders and its commitment to strengthening journalism's seminal position in a democratic society. She spent twenty years as a journalist covering national and international issues and before joining the foundation served as Assistant Secretary for Public Affairs at the Department of Labor.
During her years as a journalist, King was both anchor in Washington television and a political analyst known for cover story reports on politics, diplomacy and major issues of the day. She worked for ABC News and served as a White House correspondent during the Reagan administration. She has reported for CNN and served as host for CNBC's Equal Time, NPR's Talk of the Nation and WAMU's Diane Rehm Show. She began her career working for Walter Cronkite and became an on air reporter in Buffalo, New York.
Dr Nirmal Gupta at Great Lakes
Prof Sriram, Uncle Bala and Prof Nirmal Gupta
Nirmal Gupta's knowledge on the Indian marketing scene just bowls you over. He is a prof who can very unassumingly engage you in a class discussion when he goes about substantiating his arguments with data about the Indian advertising and Marketing scene. We at Great Lakes, were just listening in rapt silence when the man taught as Marketing Management II. If you want a session with clear takeaways and a feeling of enlightenment in the Indian Marketing scene, Prof Nirmal Gupta is the prof to have. There was so much of insight in the numbers thathe was throwing at us and his course was all about suggesting to us to always play the game at your strengths and not the opponents strength.
The course was over in a breeze and the amount of marketing insight we have gained out of this interaction was really something which makes your mind delve deeper and ask a lot of questions. It was no wonder that Nirmal Gupta was voted thrice the best faculty at ISB. Dr Nirmal Gupta's profile can be read here.
We visited Ooty in April for a company trip (about 60-70 folks), and a small 1 day trip to a village near Trichy for an employees wedding, and oh....I forgot to include another wedding for which we didnt take leave but still travelled together on the train. This was to Tirutani, when we took the evening 16 30 passenger train to Tirupati. Those memories were great, and I get another chance to re live them partially.( as most of the employees who came on the earlier trips are now joining me in the ex-sulekha gang going to the next wedding trip)
This is happening on the 26th of August, and I have booked myself a journey to Namakkal with four of my friends at Sulekha(now all of us are ex-suleka nevertherless), and look forward to one of those lovely all-night-shout-talk-bitch-2nd class rail journey. Thats one big respite I will have from the course at Great Lakes, which is getting hectic by the term.
Check the match below, has around 9 minutes of video time.
The television crew covering the Scotland-India ODI at Glasgow on August 16 may well end up focusing on the stands more than the cricket. Lloyds TSB Scotland, sponsors of Scottish cricket, announced plans to draw in cricket widows by inviting male supporters to bring their (female) partners along for free (the first 50 at least). The brains behind this marketing strategy hope to spread the gospel of cricket among the ladies. If Henry Blofeld is around, he might just want to take to earring-spotting again.
Mr Pawar, In case Test cricket/Ranji Cricket needs to get a lease of life, I suggest you to take a leaf out of Scotland cricket :-). I guess something even funkier can be made for twenty twenty...have a couple's nite... (basically to help the singles...mingle)
Oh ya! between all this, you still have profs who dont tolerate dozing in the class to make up for lost sleep, and it can be quite a challenge in such classes to survive the class without the prof noticing your frame droop like a dead body. Some times life is crazy and complex and if you thought I work hard and am doing great at B School, I shudder to say that I have a lot of things pending still and I keep running with a damocles sword over my neck.
This has become my default schedule
Reach college at 9 15 am
Read News Papers for 30 mins
Check out pre reading material and close it before I start pre reading
Classes till 6 pm with a few breaks of 15-20 mins
6-6 45 Dosa Tiffen at a nearby hotel
7 - 9 - Work on research project
9 30- 12 - work on current market researcg project
12 15 - 2 15 am, lie down and sleep on the bench.
2 30 am to 5 am- See the case study/problems for home work to conclude at 5 am, that this has gone above my head.
5 am- Start the bike and head home.
5 30- Have my bath in Hot water to sleep well...
7 45 am Get up in a frenzy and quickly get ready...now with a Cold water bath, to shake off all signs of laziness.
8 15 breakfast with THE HINDU.
8 35 Start from home to college