On Train Advertising

Airtel Express?

Big Mac riding on the "Deols"

Happened to come across these ads in Mumbai. With so many people taking the train during peak time, trains are a great place for a mega splash. I hear that having your brand on the handle, which commuters hold on to, in the local trains cost 1.5 lakhs for one train for a month. Actually pretty inexpensive when you compare it to a hoarding or any other public place.





Yesterday McDonalds have launched a campaign in Mumbai around their happy price menu featuring cartoons of Dharmendra and Sunny Deol. I am not aware of them being brand ambassodors for McDonald, but who knows it may even be a spoof.

Advertising in the Mumbai Local Trains

Talk about advertising in the Mumbai Local Trains: This one takes the cake over the rest of the ads. Aimed at frustrated and tired men who get into the train like a herd of unattended cattle. Wow! Looks this 'Namrata' just got her customers at a very less acquisition cost:-)


I notice that in Mumbai, the daily soaps, programs and reality shows finds its way into trains and buses. The whole of Mumbai(atleast the working population), on an average travels 40 minutes-60 minutes a day one way, so they are bound to come across some TV promotion or channel promotion. When IDEA launched its media promotion, it plastered all the Mumbai trains yellow. Now thats one way of announcing yourself with a bang and whenever there is a splash in Mumbai, the Mid-days and Mumbai Mirrors add to it, by spreading the word.




Some of the other ads in the compartments more so look at generating hope in the mind of the traveller who is looking at the next best step to grow in life or to make money. More so temporary-aspirational-money making advertisments .Most of the other Ads in the local train border on instant loans-no questions asked, part time work that can 'guarantee' 90000 rs a week,Money making oppurtunities by investing just "2 Lakhs" and finally social messages for business networking from frustrated souls.(like the one below)

Confrontational Advertising!

Confrontational Advertising seems to be the order of the day, in the tug of war between Rival Brands
Jet Airways had advertised in a hoarding in Mumbai that “We’ve Changed”. Now Kingfisher puts a banner above that and says, “We’ve Made them Change”.Now that takes some guts and execution to have it splashed on an outdoor medium. Equs Red Cell was the advertising agency that created the ad for Kingfisher.

The Apparel sector has had its fair share of dog-eat-dog competition. Big Baazar launched advertising campaigns which went like this
“ Keep West-aside, Make a smart Choice”
“Shoppers! Stop and Change your Life Style”

In the online space there is the all famous spat between Times Jobs and Naukri.com, which surprisingly has resulted in 20% increase in resume registrations for Naukri, on whom the Timesjobs Advertisement was targeted. Call it the case of the hunter being hunted partially!

PMS for Men !!!!

Now did that send your head into a Tail spin?

It sure did send mine. I was browsing through Redif when an annoying ad opened up and showed up. PMS means - Poor Mobility Syndrome and not Pre/Post Menstrual Stress in this case and I thought the advertisement and the target page did capture my attention for a moment. Try Seeing the concept of the ad here

Funny Musings at the Delhi Metro Rail

A couple of weeks back, I was in New Delhi. I happened to take these pictures travelling on the
Metro Rail from Karol Bagh. It was amusing to see that some college going kid was busy standing in a corner,while there were lots of seats to sit. Only when I was about to get down, did I notice his handiwork.

The Metro rail stations so far, does not have too many advertisers, but the DMRC is not going to feel crestfallen about it.They have launched some eye catching campaigns to woo advertisers to use the real estate in the suburban stations.

Simple Advertising

I happened to come across this advertisement for Camlin Markers. I find the advertisement extremely creative at the same time,down to earth connecting with the mass of India's population.