FMCG Week

The last 2 weeks have been great with the kind of insights I have recieved from my faculty K.S.Ramesh, who teaches us FMCG Marketing. His real life experiences at FMCG companies and his simple ways of teaching have made me understand the intricasies of FMCG marketing very well. His suprise tests and quizzes, have ofcourse, jolted me, but the case study assignments and the nights spent in decoding the case and having Microsoft Excel/word and Powerpoint for company, has made the last 2 weeks an amazing journey. I am now delving for the final case study tonight for a presentation on Wednesday. K.S.Ramesh is a visiting faculty at Great Lakes and IIM-Indore and runs his own strategic marketing consultig firm.