I've seen people competing to be Number 1, right from School, College and obviously even the dog-eat-dog corporate world. But these days in the garb of being different, companies are branding themselves as number 2 and Number 3.
Sahara TV is fighting to be the number 3, General Entertainment Channel
Luminous Inverters does TV ads and proclaims that its number 2
Agency Faqs proudly proclaims that its number 2
Now, Who's queueing for Number 4?
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