The Race to be NOT number 1

I've seen people competing to be Number 1, right from School, College and obviously even the dog-eat-dog corporate world. But these days in the garb of being different, companies are branding themselves as number 2 and Number 3.

Sahara TV is fighting to be the number 3, General Entertainment Channel

Luminous Inverters does TV ads and proclaims that its number 2

Agency Faqs proudly proclaims that its number 2

Now, Who's queueing for Number 4?

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