On Train Advertising

Airtel Express?

Big Mac riding on the "Deols"

Happened to come across these ads in Mumbai. With so many people taking the train during peak time, trains are a great place for a mega splash. I hear that having your brand on the handle, which commuters hold on to, in the local trains cost 1.5 lakhs for one train for a month. Actually pretty inexpensive when you compare it to a hoarding or any other public place.

Yesterday McDonalds have launched a campaign in Mumbai around their happy price menu featuring cartoons of Dharmendra and Sunny Deol. I am not aware of them being brand ambassodors for McDonald, but who knows it may even be a spoof.

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