9/30/2008

On Train Advertising


Airtel Express?

Big Mac riding on the "Deols"

Happened to come across these ads in Mumbai. With so many people taking the train during peak time, trains are a great place for a mega splash. I hear that having your brand on the handle, which commuters hold on to, in the local trains cost 1.5 lakhs for one train for a month. Actually pretty inexpensive when you compare it to a hoarding or any other public place.





Yesterday McDonalds have launched a campaign in Mumbai around their happy price menu featuring cartoons of Dharmendra and Sunny Deol. I am not aware of them being brand ambassodors for McDonald, but who knows it may even be a spoof.

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