5/26/2007

A Lot Can Happen Over a Cup of Coffee

Yesterday, after a session got over at college, I quickly sped to the Nandanam outlet of CCD to meet a friend of mine. As I was waiting for my order to be placed, I noticed the importance certain brands give to Cafe Coffee day.
The whole image that CCD gives is that it is a "cool" hangout for the youth and for those young at heart, and when you have drilled an image like that, can potential paying parasites be far behind.
The British Council would want you to believe that, the next coolest thing to hanging out at Cafe Coffee day would be do to a degree in the UK. "Ambitions" meet "coolness" and is there a better way to coax a confused youngster :-) ?
If you are a cool guy, who loves chocolate Frappe and Cappucino, then you must have a gizmo cell phone to be in the "cool" league. Sony Erriccson wants you to believe that it helps you at that with its walkman range of phones. (I dont dispute that, I love my w550i)
Radio Mirchi, largely a youth, college and office going, radio channel wants to get that "cool " image by assosiating itself with Cafe Coffee day.
Realising that people with a lot of spending power and folks mostly in the their twenties are frequent visitors at Cafe Coffee day, Cognizant, an IT company, has decided to use CCD, as their source of recruitment branding. Cognizant seems to have largely positioned itself as a company where the youth prefer to work and where growth is immense. The male population would tend to feel that chicks would be better at Cognizant ....so they apply there after seeing the ad, while the females would apply to get connected to an Onsite groom(A free ticket to the US )





4 comments:

Anonymous said...

hi karthik,
to quote your own words...
the females would apply to get connected to an Onsite groom(A free ticket to the US )ha ha ha
u really think we girls have it all that easily! do you???;))
regards
vaidehi

Anonymous said...

I donot understand ; I am from chennai but in US since 90s. I read this blog to get titbits about chennai ( nostalgic memories) but based on material,outlook has changed. This free mixing of boys & girls in chennai is shocking. almost like in US except here they do it in schools/colleges. Also all talk of gadgets, cafes, salaries etc are mind boggling. I think a small subet of the population is like that. All's well that ends well

Ragu

nAl said...

Well observed, Karthik. Takes product placement theory to new heights, doesn't it? I especially like the one advertising jobs.

How did I miss this famous coffee chain? Do they have an outlet in Chennai?

nAl said...

Well observed, Karthik. Takes product placement theory to new heights, doesn't it? I especially like the one advertising jobs.

How did I miss this famous coffee chain? Do they have an outlet in Chennai?

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