I happened to see this ad come as an email to me and just saw how NEO goes about marketing the fact that its telecasting the Ireland tour one day internationals. Their headline goes " What you missed at the World Cup", which is a very catchy tagline before you click on the advertisement. Given that Indian cricket has not yet made the advertisers flock to the stadium, I guess NEO would need to hardsell Indian cricket a little more than usual.
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