It's All About the New Media, Honey!

Susan King at Great Lakes Institute of Management

Susan King of the Carnegie foundation was here last week. She spoke to us on the importance of corporate communication. She was stressing on the fact that if one doesn’t tell his story, somebody else will in this era where the better communicator wins. She was giving examples of how George Bush Senior beat Ronald Reagan in the US elections, thanks to a better branding campaign that was carefully built around a communication that made Bush more aggressive and Reagan more wimpy. She also touched upon the changing paradigms of competition in the new economy, and how communication has started to be more than just the print and TV media ,by extending across social media on the web like Blogs,discussion forums and social networking forums like Myspace. She also spoke on her role in the Carnegie foundation for doling out cash for organizations and causes. Susan was accompanied by her daughter and Rathna Mukherjee(Cultural Affairs, US Consulate)

Here’s a heads up of Susan King’s profile.

Susan Robinson King is vice president, external affairs, director of Journalism Initiative, Special initiatives and Strategy. She is responsible for the Corporation's relations with outside groups and devising strategies to ensure the Corporation's work has an impact on society. She oversees the Corporation's communications including its publications, web site and media and dissemination grant program. She leads the Corporation's Journalism Initiative, begun in 2005, which focuses on university based journalism education, its role in America's research universities, in preparing the next generation of media leaders and its commitment to strengthening journalism's seminal position in a democratic society. She spent twenty years as a journalist covering national and international issues and before joining the foundation served as Assistant Secretary for Public Affairs at the Department of Labor.

During her years as a journalist, King was both anchor in Washington television and a political analyst known for cover story reports on politics, diplomacy and major issues of the day. She worked for ABC News and served as a White House correspondent during the Reagan administration. She has reported for CNN and served as host for CNBC's Equal Time, NPR's Talk of the Nation and WAMU's Diane Rehm Show. She began her career working for Walter Cronkite and became an on air reporter in Buffalo, New York.

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