kartik kannan's space on the web

Advertising in Sweden

I just happened to thumb through the supplement that came along withe the Economic times just a few minutes back and found some thing really interesting to share . The Advertising industry in sweden have banned any kinds of ad's that border on sexuality /sensuality .Ask them why so ? they say that such ad's are not required in the country ,as sex and nudity in a country like sweden is very common place where people will strip at the drop of a hat .What I actually mean to say is that the "hot" ad's that are churned out for any damn product say in India ,UK or say even the US ...really sell because people there are have a "shock" factor when they see such ad's and more so people prefer watching that "extra second of nudity" in the ad's or while alone rather than publicly flaunt around showcasing how well equipped their physical assets are.

In Sweden ..nudity is something that's normal ..infact sweden tops the charts when it comes to a survey of the country having partners having the highest frequency of making love. So ....it's one piece of data worth saving .... incase u wanna settle down in sweden for reasons other than advertising , it would seem to be "paradise" , but just incase ur one of the those ad guys who look to make a quick buck by showcasing nudity to sell your product ...remember SEX DOSENT SELL -at least in sweden....coz it's already available in plenty...

Hmmm.......when are u going to Sweden :-)