ECO-MARKETING, originally uploaded by kartik kannan.

That's me outside a chocolate shop in ooty near the Botanical gardens. What I really admired about this shop was , they didnt seem to encourage the use of a plastic bag,instead of which they gave me a carry bag made out of newspapers.This is a small step towards making ooty a plastic -free zone ...which seemingly is tough,considering the amount of garbage strewn about there.

the second interesting thing was the "free baloon" that they gave each customer...for every purchase of a chocolate,which had the name of the shop written in bold. That was a good marketing tactic to make people remember the shop's name ...

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